Oxbow Marketing is an integrated marketing firm that was founded in 2003. Our services span all areas of media and outbound marketing. However, what makes us unique, and what we believe has been so successful for our clients, is that we create marketing initiatives that are completely aligned with the customer acquisition process—from targeting and positioning, to demand creation, to sales tools and field enablement. By thinking from a marketing perspective and not just a creative communications angle, we generate much greater results for our clients.
Our unique ability to deliver on this approach comes from years of working for technology
companies in hands–on operational roles covering product marketing, field marketing, demand generation, corporate communications, and alliance marketing. Greg Morse, founder and principal
of Oxbow Marketing, has been a vice president of marketing at four software companies. He has
successfully led marketing in large companies, including four years at PeopleSoft where he led
vertical industry marketing and global alliance marketing, as well as startup environments, where his achievements included directing marketing at an HR application software company from startup to revenues of $40 million and through an IPO in 1996.
Over the years, we’ve worked with clients in many phases of growth and with a wide range of needs based on their market adoption curve, product lifecycle, competitive environment, and corporate strategy. We are as adept working with start-ups as we are with divisions of established billion dollar companies. Our experience “working on the inside” combined with the creativity and attention to detail that we employ on every project has enabled us to deliver results again and again for our clients and enabled us to grow our business almost entirely from referrals.
