Today, most technology buyers complete 40-60% of their evaluation process before they ever engage you. And when they do, their processes, actions, and decisions are becoming less visible. Google touts it. Gartner talks about it. And, you’re probably experiencing it. Imagine how much more successful you’d be if every sales and marketing effort were perfectly in sync with how your buyer really buys. This is the problem we solve.
Engage your buyers more effectively at every stage.
Grow revenue more quickly and predictably with less wasted budget, time, and risk.
We provide three service areas that contain individual programs built on contemporary strategies and approaches to reach today’s buyer. The mix is tailored and applied to the most challenging areas of your sales cycle.
More than a decade of experience solving this problem.
Since 2003, through many client engagements, we’ve conducted over 5000 interviews with senior IT and business unit managers—specifically about their buying process. From that experience, we’ve created a highly effective arsenal of tools and IP that no one else offers. We flexibly apply these tools to help you understand every aspect of your buyer’s journey and create more focused initiatives that better engage your customers. You’ll grow customer revenue more quickly and predictably, with less wasted budget, time, and risk.
3 service areas that can deliver immediate impact.